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Do you know where your herbs are from?
Do you know why it matters?
This page is a starting point
Many people who care about where their herbs come from don’t know where to start looking for sustainable sources, which is understandable. The supply networks connecting wild and cultivated plants to store shelves are often complex and opaque. In this context, it’s easy to feel powerless when seeking transparency and change. But transformation in this industry has always come from people at every level learning to ask better questions, make different choices, and expect more.
Why it matters:
Wildcrafting and cultivating herbs can support ecosystems, farming communities, and indigenous land stewards around the world. When sourcing is done sustainably, it strengthens these interdependent relationships. When it isn’t, it depletes and destabilizes them, often invisibly to the consumer.