Welcome to the Sustainable Herbs Initiative

Our mission is to create a movement supporting high quality herbal products, sustainable and ethical sourcing, and greater overall transparency in how herbs reach end users.

We bring diverse stakeholders together to address complex sustainability challenges.

Our programs encourage collaborative innovation and foster new practices rooted in regeneration, equity, and reciprocity.

Educating

We educate end-users and the industry about the issues involved.

Sharing

We share best practices to give everyone a shared vision.

Inspiring

We inspire companies to implement higher standards of sustainability.

Facilitating

We facilitate multi-stakeholder collaborations

A roadmap for all

We are creating a road map for consumers and companies to have the tools and resources needed to purchase and produce herbal remedies that benefit human health, promote greater social equity, community resilience and biodiversity, and ensure herbs are here now and in the future.

We do this by creating educational content: videos, blog posts, toolkits, and webinars to highlight key issues and challenges the industry faces and to identify steps companies can take to address these challenges.

We also convene conversations, especially pre-competitive discussions among SHP underwriters, to share resources and inspire collaboration.

Nurturing relationships based on trust, telling the truth, respect – for people, plants, and planet.

Our Mission

To push the boundaries of partnership in the botanical industry.

We believe that true progress stems from relationships rooted in trust, transparency, mutual respect, and a shared responsibility—for people, plants, and the planet.

Our commitment the highest standards.

We are united in our dedication to source high-quality botanicals in ways that enhance biodiversity, empower smallholder farmers and wild collectors, and lower environmental impact. Every step—from cultivation and harvest to processing and distribution—matters.